Archive for March, 2011


Facebook has released a new tool that lets users convert their personal profile into a Facebook Page. Though the terminology is often muddled, a key difference between the two features is that users can simply “like” a Page while they must “friend” (establish a mutual relationship with) a profile, which makes Pages a much better solution for businesses and public figures.

On a help page explaining the new tool, Facebook describes what happens when you make the switch:
“Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.”
Migrating is irreversible at this time, so you may want to download your profile information — including photos, wall posts, messages and friend list — before making the switch.

With the tool, Facebook’s prime target appears to be businesses and public figures that have previously set up a profile instead of a page. Beyond having a somewhat different feature set, profiles also have a 5,000 friend limit that has become a limitation for some popular entities.

Personally, I’ve been waiting for this feature for some time, as it will allow me to move my “friends” (many of which are more like Twitter followers since I’ve never met them) to a Page and set up a new profile to maintain a more personal relationship with people I actually know. While that might be a somewhat limited use case, it should be a welcome addition for people who were previously a bit too loose in terms of who they accepted into their Facebook network.

Originally published on Mashable on 31st of March 2011


Mozilla has just released Firefox 4, and in less than a day clocked more than twice the downloads Microsoft boasted about after the release of Internet Explorer 9.

Now website analytics company StatCounter says Mozilla’s new browser has already taken 1.95 percent of the worldwide Internet browser market.

In contrast, StatCounter adds, Internet Explorer 9 has taken only 0.87 percent of the worldwide browser market a week after its debut.

And as you can tell from the screenshot above, not only Firefox 4 but also the recently released Opera 11 browser has a steady lead over IE9 at this point.

Worth noting: Internet Explorer 9 isn’t compatible with Windows XP, ageing operating system that was released ten years ago but still has an enormous user base around the world.

When all versions of each browser are taken into account, IE still leads the global market with 45 percent, followed by Firefox with 30 percent and Chrome with 17 percent, StatCounter says. The web analytics company recently reported that Firefox overtook IE to become the number one browser in Europe for the first time in December 2010.

In the US, IE (all versions combined) leads the market with an even bigger margin: 48 percent, followed by Firefox at 26 percent and Chrome at 14 percent.

StatCounter says its Global Stats numbers are based on aggregate data collected on a sample exceeding 15 billion page views per month from a network of more than three million websites.

Originally published in TechCrunch on 23rd March 2011.

If there’s one thing websites and publishers can’t get enough of, it’s analytics — data-mining tools like Google Analytics and real-time snapshots of activity like Chartbeat, which show who comes to a site and when, where they come from, and what they do when they get there. Now websites can get that kind of info from Facebook too, thanks to some new analytical tools the social network launched today, which give publishers insights via Facebook’s plugins — including the ubiquitous “like” button. As social media starts to drive more and more traffic to websites, such tools are becoming even more important.

Facebook has had analytics for its own pages for some time, which show “fan” page administrators how users are interacting with the pages, whether they are sharing content, etc. — along with particulars about their age, sex and any other demographic info they have chosen to share through the network. And since it launched its social plugins last year, the network has provided some data about how users are responding to “like” buttons, etc. But the new features it launched Tuesday provide a lot more information, and real-time data, about that activity. The analytics include:

  • Like button analytics. Facebook provides anonymized data to show sites the number of times people saw “like” buttons on their pages (known as “impressions”), how many times they clicked on them, as well as how many times people saw those buttons on Facebook and clicked through to the site.
  • Comment analytics. Sites can see the number of times people saw the comment plugins Facebook recently launched, how many times they actually posted a comment, and how many times they clicked through from a comment that was cross-posted from the site to Facebook.
  • Demographic analytics. Just as it does with Facebook pages, the social network can show websites aggregated demographic data about the visitors to their pages who logged in with their Facebook profile.
  • Organic sharing analytics. Even if a site doesn’t use the Facebook open-graph social plugins, the site’s new analytics offer data on how often content from a site is shared on the network, either by someone pasting a URL or sharing in some other way.

Although many websites and publishers have concerns about integrating themselves so tightly with Facebook, in part because of the control that gives the giant social network (and in some cases, concern about the impact on users’ privacy), there is no question that this kind of data analysis is going to be very appealing to a lot of sites — particularly the ones using Facebook’s social tools to expand their reach, and looking for evidence that this strategy is working. They can see exactly which content is getting engagement and when.

Already, some sites, such as Talking Points Memo, have started to notice that Facebook is generating a growing amount of their traffic. (The Nieman Journalism Lab is asking other sites to submit data about where their traffic comes from, so it can track those patterns.) And the implementation of Facebook comments is likely to drive those numbers higher for many, although there are concerns about that as well.

One risk for publishers, however, is that they start to focus only on users who login via Facebook and spend less time paying attention to visitors who don’t. And the ultimate extension of that kind of thinking, of course, is to give up on your website altogether and just use a Facebook page, as the hyper-local community site Rockville Central recently did — something the social network is no doubt happy to facilitate.

Originally posted by By Mathew Ingram Mar. 8, 2011, 4:04pm in GigaOM.

iPad 2 review

Posted: March 10, 2011 by FMstereo in Apple, iPad, News, Tech

“iPad 2 isn’t just the best tablet on the market, it feels like the only tablet on the market”

To say Apple’s iPad 2 is an easy tablet to review is somewhat of an understatement. The device, a follow up to last year’s wildly successful (and currently market-defining) iPad, is nearly identical when it comes to software, and though improved, closely related on the hardware side as well. With a 9.7-inch, 1024 x 768 display, the general size and shape of the device has remained the same, and though inside there’s a new dual core A5 CPU, more memory, and a pair of new cameras, most of the iPad 2’s changes are cosmetic. Still, the previous tablet soared far above most of its competitors when it came to the quality of both the hardware (if not its raw specs) and its software selection — something Apple still stands head and shoulders over its adversaries on. So this new model, a thinner, sleeker, faster variant of the original may not be breaking lots of new ground, but it’s already at the front of the pack. But is the iPad 2 worth an upgrade for those that took the plunge on the first generation? More importantly, does the device have what it takes to bring new owners into the fold? Those questions — and more — are all about to be answered in the full Engadget review, so read on!


The iPad 2 is both all about — and not about — the hardware. From an industrial design standpoint, the iPad 2 just seriously raised the bar on sleek, sexy computer hardware. If you’re an owner of the original model, you know it was no slouch in the design department, but its latest iteration takes it to a whole other place. The first thing you’ll probably notice about the iPad 2 is that it’s thin — unbelievably thin. At its thickest point, the tablet is just 0.34-inches (compared with the first iPad’s half an inch of girth). The device is slightly shorter than the previous model (at 9.5-inches tall), but also slightly less wide (just 7.3-inches versus the iPad’s 7.47-inches). It looks and feels amazingly sleek when you hold it. As Steve Jobs pointed out at the launch event, the device is thinner than the astoundingly thin iPhone 4 — quite a feat considering what’s packed inside the slate. Of course, it’s still not exactly light, weighing in at 1.33 pounds (or 1.34 / 1.35 for the 3G models), just a hair under the original’s one and a half pounds.

As with the previous version, the front of the device is all screen, save for a bezel (which appears slightly less broad than the one on the first model), and a home button at the bottom of the display. The iPad 2 does add a camera opposite from that button at the top of the device, but the small dot is barely noticeable. Around back there’s the familiar, smooth aluminum of the previous version (it does feel slightly smoother here), a small, dotted speaker grid on the lower left, a camera on the upper left, and depending on what model you get, the 3G antenna along the top back. The volume buttons and mute / rotate switch sit on the back left side of the device, while on the right you’ll find the Micro SIM slot (on 3G versions). A standard 30-pin dock connector is along the bottom, while the top reveals a power / sleep button on the upper right side, and a 3.5mm headphone jack on the left. All pretty standard business for an iPad, but smartly put together on this tiny frame.

The device is available with either a white or black bezel — we reviewed the white model.

In all, it’s an incredibly handsome and svelte package. Pictures don’t quite do the iPad 2 justice — it feels really, really great in your hands. Not only does the construction give it a feeling of heft and permanence, but the thin profile combined with the new, tapered edges make holding the device a real joy. Apple is known for its industrial design, and they didn’t just chew scenery here; the iPad 2 is beautifully and thoughtfully crafted.

Internals / display / audio

Much has been made about what is — and isn’t — inside the new iPad. For starters, Apple has replaced last year’s A4 CPU with a new, 1GHz dual core chip it’s calling the A5 (surprise surprise). According to Geekbench, there’s now 512MB of RAM in the iPad, bringing it up to iPhone 4 standards. That still seems on the low side to us — a device in this class should probably be sporting 1GB, though we had no memory issues. The screen is identical to the previous model, a 1024 x 768, 9.7-inch IPS display. It still looks good, though we really would have liked to see a bump in resolution — if not up to the Retina Display’s doubled numbers, then something substantial. We don’t take issue with the quality of the display as far as color balance or deepness of blacks go, but we would like to see higher pixel density, especially for the book apps.

On the wireless front, you can nab either a WiFi (802.11a/b/g/n) only model, a Verizon 3G version, or an iPad of the AT&T / GSM variety. Bluetooth 2.1+EDR is on board, as is an AGPS chip in the 3G versions. All the models come equipped with an ambient light sensor, an accelerometer, and a new addition: a three-axis gyroscope.

As we said, Apple has relocated the iPad’s single speaker to the back of the device. The sound seems clearer if somewhat quieter than the old version, and we can’t say that there’s a major improvement as far as the placement goes. It does the job, but if you’re working in GarageBand (or just listening to music or watching video), you’ll want good headphones or decent speakers nearby.

Still, on the specs front the iPad 2 feels very iterative. There’s nothing here that is totally mind-blowing, but there’s nothing here that makes it feel far off from its nearest competition. We’re early enough in the tablet game that a small push in specs like this will last us another season, but Apple needs to deliver bigger guns by the time we see a “3” at the end of the iPad moniker.

Geekbench Results (higher is better)
Apple iPad 2 721
Apple iPad 442
Apple iPhone 4 375

As we noted above, the iPad is equipped with a 1GHz, dual-core chip called the A5. According to Geekbench, the CPU is clocked at 800MHz. When we first handled the device, it seemed noticeably faster to us, and even after a week with the tablet, it’s still zippier than the previous model by a longshot.

The CPU and graphics performance of this tablet felt extremely impressive to us — the iPad 2 performed excellently no matter what we threw at it, games and graphically taxing apps seemed to have higher frame rates, and even when dealing with CPU intensive programs like GarageBand, it rarely (if ever) seemed to be struggling.

But don’t just take our word for it: Geekbench demonstrates quite clearly just what the processor gains on the iPad 2 look like.

Battery life

Not surprisingly, Apple promises major battery life on the iPad 2. Though the device has been physically trimmed down, the company says users can expect the same longevity we witnessed in the previous version. In our testing, this was 100 percent true. For the first few days we used the device we didn’t even bother plugging it in. In fact, even during heavy use — 3G and WiFi on, app testing (heavy work in GarageBand in particular), browsing, news reading, emailing, picture / video taking, and music listening — we neglected to plug the iPad 2 into a socket for a span of about five days. When we did plug it in, the battery percentage was still only hovering around the low 30s.

Battery Life
Apple iPad 2 10:26
Apple iPad 9:33
Motorola Xoom 8:20
Dell Streak 7 3:26
Archos 101 7:20
Samsung Galaxy Tab 6:09

In our standard video test (running an MPEG4 video clip on loop, WiFi on, screen at roughly 65 percent brightness), the iPad 2 managed an astonishing 10 hours and 26 minutes of non-stop playback. That beats Apple’s own claims, and bests its nearest competitor — the Xoom — by about 2 hours. That’s another whole movie!

To say we were impressed would be an understatement. The iPad 2 fully delivers when it comes to battery life.


Let’s just put this out there: the iPad 2 cameras are really pretty bad. They’re not unusable, but it’s clear that the sensors employed are not top shelf by any measure. If you have a fourth generation iPod touch with cameras, you can expect the same results. In fact, it seems to us that these are the SAME cameras used in the iPod touch — there’s an “HD” lens around back (which means it’s roughly a single megapixel shooter), and on the front you’ve got a lowly VGA cam. Neither one of these produces remotely satisfying results for still shots, and in particular (when compared with something like the Xoom), the back camera just seems utterly second rate. For video duties and FaceTime calls, the cameras are reasonably useful — but we would never trade a dedicated camera (or at least a smartphone with a 5+ megapixel shooter) for this.

Even with the lower quality sensors, Apple still gets to span the gap between the original iPad and its new competition — so that means video calling is now on tap. And since this is Apple, we get treated to a FaceTime app, Photo Booth, and the new iMovie (more on those in a moment). At the end of the day, the company is putting its flag in the ground when it comes to tablets with cameras, but it feels like it’s done the bare minimum to make it happen. We won’t lie: we’re disappointed by how low end these cameras feel. We don’t expect to be doing photo shoots with a tablet (in fact, we find using a tablet in this manner to be tremendously awkward), but that doesn’t mean we want a camera that produces results reminiscent of our RAZR. In short, it feels like the iPad 2 has a serious photon deficiency.


It wouldn’t be a new iOS product without an iOS update, and the iPad 2 ushers in iOS 4.3, a minor update which touts a few bells and whistles. Notably, Apple has improved browser performance, added broader AirPlay support, mercifully added an option to toggle your mute switch for rotation lock duties, and (on the iPhone at least) brought Personal Hotspot to GSM devices (but not the iPad 2).

Alongside the iPad update, Apple also introduced two fairly major pieces of software — GarageBand and iMovie for the iPad. Here’s our take on those apps, as well some of the other big additions.


Apple claims big gains in the speed and performance of the new iOS browser thanks to the introduction of the Nitro JavaScript engine to the underlying Mobile Safari software. In our testing, we scored a fairly healthy Sunspider number of 2173.1ms (while Google’s V8 returned a score of 338). Nothing to freak out about in comparison to the laptop numbers below — but compare those digits to the iPhone 4 and original iPad running 4.2. Of course, the Motorola Xoom is neck and neck with the iPad 2 in terms of browser performance, which shows that speed is most certainly not Apple’s domain alone.

Sunspider Results (lower is better)
Apple iPad 2 (iOS 4.3) 2173.1ms
Apple iPad (iOS 4.2.1) 8207.0ms
Apple iPad (iOS 4.3) 3484.7ms
Apple iPhone 4 (iOS 4.2.1) 10291.4ms
Apple iPhone 4 (iOS 4.3) 4052.2ms
Motorola Xoom 2141.8ms
Motorola Atrix 4G 4100.6ms

In general use, we found the browser to be noticeably faster and more responsive than on the previous iPad, which is a good thing considering that the browsing experience still doesn’t quite give you a desktop experience. That said, the iPad 2 gets a lot closer to the speed and fluidity you see on your laptop — and it’s obvious Apple is putting time and effort into making this complete.

We still have to take issue with the lack of Flash, however. Though many sites have begun to employ HTML5 for video and interactive elements, there’s still loads of content we couldn’t view because Apple won’t allow Flash on its platform. We’re not saying that we think the experience will be killer (though we’ve seen good Flash performance on a jailbroken iPad), but the option to turn it on and off would really be welcome.

FaceTime / Photo Booth

As you might expect, the FaceTime experience on the iPad isn’t wildly different than the experience on an iPhone or OS X computer. Though the layout is different, you’re getting basically the same results. As with the phone, you’re unable to use the service when not on WiFi, but given that you’re dealing with a tablet as opposed to a handset, it seems to make a little more sense.

Results were unsurprising but satisfying with the video calls we placed, but again, those cameras don’t produce stunning images — especially when you’re piping video in both directions.

Photo Booth, on the other hand, has gone from a minor sideshow in OS X to a full blown event app on the iPad 2. The device’s A5 CPU seems to have little trouble cranking out nine separate, live video previews of the kinds of effects you can do in the app, and when you’re in full screen mode, you can tweak the silly-yet-often-psychedelic graphics to your heart’s content. It’s not something that is wildly useful, but we imagine a lot of people will be walking out of Apple stores with an iPad 2 in hand after playing around with this for a few minutes. It’s just kind of cool.


Coming from a background in professional audio production, our initial reaction to GarageBand was one of heavy skepticism — but that attitude changed pretty quickly. The $4.99 piece of software offers eight tracks of recorded audio or software instruments, along with the ability to mix your levels, add effects, and even apply amps and stompboxes to your tracks. The software also features a library of preset loops, along with options to sample audio and create your own playable instruments.

We were immediately impressed with the layout and thoughtfulness that’s obviously gone into this app; it doesn’t feel like a watered down version of the desktop application — it feels like a whole new game. Creating tracks and recording pieces for a song couldn’t have been easier, and the provided software instruments provide myriad options when it comes to sound creation and manipulation. Besides the standard selection of pianos, keyboards, and drum kits, Apple has also introduced an ingenious (and sure to be maddening to some) set of instruments called Smart Instruments.

Smart Instruments work in a kind of uncanny way; if you’re using the guitar setting in this mode, you’re presented with what looks like the neck of a guitar and a spread of preset chords. You can pick or strum the instrument as you would an actual guitar and the results are surprisingly, disarmingly lifelike. If you’re really not musically inclined, you can have the guitar basically play itself for you while you switch between styles and chords. We were amused by the latter option, but completely hooked on the former. We would like to see Apple add options to let users define their own chords, which would open up tons of options and really let musicians get creative, but this is an excellent start to a completely new concept in music-making. There are also Smart Instruments for piano / keyboards (a little more hands-off than the guitar variation), and drums. The drum Smart Instrument allows you to mix and match specific drums on a grid which represents volume and pattern, allowing you to create fascinating combinations of rhythms just by dragging and dropping your kicks, snares, and hi-hats. Again, we’d like to see Apple allow for user-definable patterns here, but there’s lots to like and explore for musicians and non-musicians alike.

In the pattern mode, you’re able to draw out and sequence complete songs with your eight tracks. Apple takes an approach here that’s a bit strange, asking you to duplicate or extend each set of patterns as a section, but once you get the hang of it, it starts to make sense. We would like to see some options for being able to edit specific note data as well — as it stands, Apple only allows you to re-record a part, not fix or alter notes within the part.

Overall, this is a groundbreaking piece of software for tablets. It wasn’t without issues — in fact, we had some major, system-stalling crashes which required a reboot of the iPad. It’s clear that there are bugs to be worked out, and that despite that A5 CPU and increased memory, a music tracking and arranging app remains a fairly heavy piece of code. Still, we found ourselves completely fascinated by GarageBand and unable to put it down. Whether you’re tinkering, writing, or recording, this software’s value will be clear right from the start.


iMovie for the iPad wasn’t quite the revelatory experience that GarageBand was, but the application provides loads of utility for video editing on the go — and it does it on the cheap, clocking in at just $4.99. In a kind of blown-up version of the iPhone app, iMovie now lets you edit both videos you’ve shot on the device and imported files in a touchy-feely environment that’s actually more intuitive than its desktop counterpart — at least in a some ways.

As with other versions of the software, you get a set of movie templates and associated effects which you can apply to your clips. Editing is a new experience — all swipes and gestures — but surprisingly simple. There aren’t a slew of options for transitions or effects, but the raw materials provided are more than enough to create competent work, especially if you’re editing together family vacations or first birthday parties. We would like to see some better options for dealing with audio (cross fades and proper iMovie style volume curves would be great), but we’re sure people will come up with some very interesting work despite the limitations of the app.

You can immediately export and upload your content to a variety of sources, including YouTube, Vimeo, CNN’s iReport, and Facebook. And yes, you can do it in HD. In our experience, the process worked flawlessly.

The version of iMovie we tested — like GarageBand — was slightly buggy and prone to full on crashes while we were editing, and we did have to backtrack and recreate some of our edits after one of the crashes. It wasn’t tragic (no actual content was lost), but we’re hoping Apple takes a long look at the bug reports which are sure to pour in. Despite that issue, however, you simply can’t beat the utility of this app at what is an astounding price point.

AirPlay / HDMI adapter / Smart Cover

AirPlay has now been expanded to work with more applications, which means developers can plug into the API to get video (and more) out to TV screens anywhere an Apple TV is located. That’s nice, but until people start taking advantage of it, there aren’t a ton of places you can use it right now. You can, however, stream all H.264 video from websites, and you can now access photos and video you’ve shot on your device that live in your camera roll.

If you’re really serious about getting video out to your TV, you’ll want to pick up Apple’s new HDMI dongle ($39), which allows you to plug directly into your HDTV (and has a spot for your dock connector as well). It’s a pretty odd product, considering that you’ve got to have your HDMI cable stretched across your living room. Unless of course, you’re just dropping your iPad off by the TV to watch some content, and never pausing or skipping anything. That said, the adapter worked flawlessly, and when we had HD video running on the iPad 2, it sent that content to the TV with no trouble whatsoever.

The other accessories of note are Apple’s Smart Covers. These ingenious little flaps are basically screen protectors with a set of smart magnets along the side — instead of wrapping around your iPad or hanging onto the device with unsightly hooks or straps, Apple has devised a method for attaching the cover with well placed magnets. It’s hard to explain how the covers work, but the effect is surprising when you first see it; the magnets just seem to know where to go. It is a neat trick, and the covers (which come in polyurethane for $39 and leather varieties at $69) do an excellent job of keeping your screen protected. The covers also can put your device to sleep and wake it up as you close or open the flaps — and it can be folded over on itself to be used as a stand in a variety of positions. The accessories also have a microfiber lining, which supposedly helps keep your screen clean. But of course, there’s more to the iPad than just a screen, and our test device actually got a nasty scratch on the back because there was nothing there to protect it. We love the convenience of the Smart Cover and the way it looks, but if you’re seriously concerned about the entire iPad (and not just the display), you might want to check out other options.


It might frustrate the competition to hear this, but it needs to be said: the iPad 2 isn’t just the best tablet on the market, it feels like the only tablet on the market. As much as we’d like to say that something like the Xoom has threatened Apple’s presence in this space, it’s difficult (if not impossible) to do that. Is the iPad 2 a perfect product? Absolutely not. The cameras are severely lacking, the screen — while extremely high quality — is touting last year’s spec, and its operating system still has significant annoyances, like the aggravating pop-up notifications. At a price point of $499, and lots of options after that (like more storage and models that work on both Verizon’s and AT&T’s 3G networks), there’s little to argue about in the way of price, and in terms of usability, apps like GarageBand prove that we haven’t even scratched the surface of what the iPad can do.

For owners of the previous generation, we don’t think Apple’s put a fire under you to upgrade. Unless you absolutely need cameras on your tablet, you’ve still got a solid piece of gear that reaps plenty of the benefits of the latest OS and apps. For those of you who haven’t yet made the leap, feel free to take a deep breath and dive in — the iPad 2 is as good as it gets right now. And it’s really quite good.

Originally published by Joshua Topolsky on Engadget posted Mar 9th 2011 9:01PM