Archive for the ‘Competitive Analysis’ Category

Non-profit organisation the eCommerce Foundation has today launched a free e-commerce benchmarking tool that aims to help businesses compare activity with competitors anonymously – and for free. 

The benchmark’s website takes the shape of a straightforward questionnaire, intended for B2B or B2C merchants and retailers.

Created in collaboration with software company hybris and product information specialist Unic, this is the first global initiative of the eCommerce Foundation.

To take part, simply visit the website, answer some questions and you’ll be given direct feedback on over 100 e-commerce KPIs.

You’ll then be presented with a report that covers four key areas:

  • Website: this relates to website traffic and its sources, conversion ratios, page views, bounce rate and visit length.
  • Financial: average transaction costs, ICT costs, fulfilment costs per order and budget allocations.
  • Internal Organisation: takes into consideration the positioning of the e-commerce department within the organisation, number of fulltime equivalents (FTE) per position and such.
  • Innovation: focus points for innovation, innovation plans and innovation budget allocation.

The foundation says that this provides participants with instant access to detailed information that is relevant to decision making at a board level.

These results can then be used to create a more accurate roadmap with targets that should help businesses to improve overall online performance, including stronger results.

As participants are able to enter the required data via a non-company address to ensure entire anonymity, each benchmark that enters the system is manually checked to detect any false data that might have been submitted and to ensure the benchmark remains true as possible.

Professor Cor Molenaar from Erasmus University and one of the eCommerce Foundation’s key supporters explained that retailers are understandably reticent about disclosing business critical data.

This has acted as a barrier to entry of any previous industry benchmarking tools, but security of data is paramount.”

Though this project seems to be fairly US-focused, this could prove to be a useful benchmarking tool for e-commerce businesses, though will become more so as participants grow. The only trouble will be policing it, since even manual checks can’t catch every mistake – purposeful or otherwise.

 Originally published by Vikki Chowney – E-consultancy
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ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global online ad revenues. The bad news is: Google controls 44 percent of global online ad revenues.

At a time when Google is defending against antitrust investigations on two continents this news is most unwelcome. The shares of all the other major US internet companies are tiny by comparison, though together with Google they control 61 percent of the world’s digital ad spending.

Overall the internet represents only 16 percent of global ad revenue according to ZenithOptimedia. TV, by comparison, is 40.2 percent of all ad expenditures. Hence Google’s interest in building YouTube into a bona fide TV/cable alternative.

ZenithOptimedia says that globally paid search will represent about 49 percent of all online advertising this year.

Originally posted on Dec 6, 2011 at 10:04am ET by , in Search Engine Land

Mozilla has just released Firefox 4, and in less than a day clocked more than twice the downloads Microsoft boasted about after the release of Internet Explorer 9.

Now website analytics company StatCounter says Mozilla’s new browser has already taken 1.95 percent of the worldwide Internet browser market.

In contrast, StatCounter adds, Internet Explorer 9 has taken only 0.87 percent of the worldwide browser market a week after its debut.

And as you can tell from the screenshot above, not only Firefox 4 but also the recently released Opera 11 browser has a steady lead over IE9 at this point.

Worth noting: Internet Explorer 9 isn’t compatible with Windows XP, ageing operating system that was released ten years ago but still has an enormous user base around the world.

When all versions of each browser are taken into account, IE still leads the global market with 45 percent, followed by Firefox with 30 percent and Chrome with 17 percent, StatCounter says. The web analytics company recently reported that Firefox overtook IE to become the number one browser in Europe for the first time in December 2010.

In the US, IE (all versions combined) leads the market with an even bigger margin: 48 percent, followed by Firefox at 26 percent and Chrome at 14 percent.

StatCounter says its Global Stats numbers are based on aggregate data collected on a sample exceeding 15 billion page views per month from a network of more than three million websites.

Originally published in TechCrunch on 23rd March 2011.

By Sara Kimberley, campaignlive.co.uk, 08 December 2010, 08:00AMAgent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first social media account.

Agent Provocateur: Grape lands social media brief

Agent Provocateur: Grape lands social media brief

The agency won the account following a competitive pitch againt undisclosed agencies. The brand has previously used StrawberryFrog in the US for its social media activity, but has not had a dedicated social media agency in the UK before.

Grape will be responsible for building Agent Provocateur’s social media presence through Facebook and Twitter, producing Facebook and iPhone apps and implementing an overall social media strategy for the lingerie brand.

In addition, the agency will also be responsible for buying online media to increase sales during the Christmas and New Year sale period.

Grape’s sister agency The 7th Chamber will be responsible for seeding Agent Provocateur’s video assets.

The 7th Chamber was behind seeding the famous Kylie ‘Proof’ ad, which showed the pint-sized pop princess on a bucking bronco machine. The ad has been voted the greatest cult cinema ad of all time, by the cinema sales house Digital Cinema Media.

This article was first published on campaignlive.co.uk