Archive for the ‘Tech’ Category

Evernote Buys Notebook App Penultimate

Posted: May 7, 2012 by FMstereo in Apple, iOS, iPad, iPhone, News, Tech

Evernote, the notetaking and archiving service, has acquirednotebook app Penultimate for an undisclosed sum, reports The Next Web. Evernote has been on something of a buying spree — in August of last year, Evernote bought image editing and sharing app Skitch.
More that simply bringing the app into the Evernote stable, the deal will see Penultimate (blessed with the accolade of 4th most downloaded iPad app of all time back in March this year) developed for a wider range of platforms and devices. Evernote also plans to use the acquisition of the app, developed by San Francisco-based Cocoa Box, to bring improved handwriting recognition to the Evernote service itself.

Evernote can already recognize handwritten text in scanned documents, while the company also licenses this technology to third parties via its Ritescript division. Today’s acquisition opens up the possibility of allowing you to write with your finger or a stylus directly into Evernote apps in the future. Penultimate already supports the saving of notes into your Evernote account.

Penultimate will continue on as a standalone app, with creator Ben Zotto continuing work on it at Evernote. Penultimate is the fourth most downloaded iPad app ever according to Apple. Evernote recently raised a $70 million funding round and is nearing 30 million users.

Penultimate for iPad is available on the App Store for $0.99. [Direct Link]

Originally published on Monday May 7, 2012 9:36 am PDT by Jordan Golson in MacRumors.
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Google today announced its long-awaited Google Drive cloud storage service, providing users with 5GB of free storage integrated with Google Docs and other Google services.

Today, we’re introducing Google Drive—a place where you can create, share, collaborate, and keep all of your stuff. Whether you’re working with a friend on a joint research project, planning a wedding with your fiancé or tracking a budget with roommates, you can do it in Drive. You can upload and access all of your files, including videos, photos, Google Docs, PDFs and beyond.

Beyond the free 5GB level, Google offers several levels of paid storage up to 16 TB, all accessible via Google Docs or through clients for PC, Mac, Android and iOS devices — though the iOS app has yet to be released, Google promises it is “coming soon”. One of the biggest features in Drive is the ability to open more than 30 different file types directly in the browser, allowing users without programs like Illustrator and Photoshop to open up files and see what’s inside. The service includes extensive sharing and collaboration features, as well.


The launch of Google Drive comes as several other cloud storage services have augmented their services in recent days. Microsoft’s SkyDrive, which offers users 7GB of free cloud storage, yesterday updated its offering with an updated iOS app [Direct Link] and a preview client for OS X Lion, which allows users to manage their SkyDrive accounts directly from the Finder. Finally, Dropbox extended its file storage service with the ability to quickly share files stored on Dropbox with anyone, simply by creating a link.

Originally published on Tuesday April 24, 2012 10:14 am PDT by Jordan Golson in MacRumors.

It’s not enough to call social media a “trend.” It’s a full-fledged cultural phenomenon, and more business owners are jumping on the bandwagon each and every day.

It’s not surprising, considering the fast-paced and often confusing nature of the industry, that myths and misinformation are prominent. Below are seven of the most common–and the most damaging:

1. “My customers are not active in social media.” Nielsen estimates that social media sites and blogs reach 80% of all active U.S. internet users. Social media isn’t limited to certain demographics. Your customers are out there–it’s up to you to figure out where.

2. “Facebook is the only social media site we need.” Facebook is an ideal platform for reaching consumers. LinkedIn, on the other hand, offers easy access to business owners and professionals. Twitter continues to explode in popularity, currently growing at a rate of 11 accounts per second. LinkedIn, Tumblr, Instagram, and Pinterest all have a valuable role to play as well. Don’t limit yourself to a single social media channel.

3. “I can’t have a significant impact if I don’t have thousands of followers.” While a large audience is certainly desirable, pursue quality over quantity. A hundred Twitter followers or Facebook fans that belong to your target market are better than 10,000 who don’t. Seek to build relationships and provide value to your market; the numbers will take care of themselves.

4. “Pinterest is a passing fad… so I don’t need to establish a presence.” Actually, Pinterest is the fastest growing social network of all time–ignore it at your peril! (Here’s how to get started.)

5. “Social media is great for B2C sales… but not B2B.” LinkedIn is an incredible platform for selling to businesses. Create a profile, get involved in targeted groups and participate in discussions relevant to your industry.

6. “Our customers talk about us on social media without us–we don’t need to create conversation.” Customers who act as brand ambassadors are incredibly valuable, but if you fail to control the conversation, you are leaving the fate of your business in the hands of others. You need a presence in order to respond to criticism and consistently broadcast your brand.

7. “I don’t need a social media strategy.” Many business owners consider social media platforms to be fun and even engaging, but not worthy of a long-term strategy and a system for executing it. But in order to be effective on social media, you must be consistent. And without a systemized approach to social media, it’s impossible for a busy small busy owner to maintain a consistent presence.

[Image: Flickr user Gabe Gross]

Originally published by expert blogger JOHN SOUZA | 04-20-2012 in Fast Company

… pioneering initiative paves the way for retail revolution …

hybris, a global leader in multichannel commerce solutions, has announced the development of a new plug-in for its B2C Commerce solution, in association with the world’s leading family leisure, baby care and toy megastore, Toys “R” Us. The plug-in enables the retailer to link directly to customers searching for products through the Google Local Shopping (GLS) service with the reassurance that its product information and availability is completely up to date.

Local Shopping is a service offered by Google that is designed to bring together local stores and people who are shopping online. Retailers submit the products in their bricks and mortar stores through to Google, enabling them to reach out to customers searching for specific items, and communicating the availability and location of the product at a store close to their own location.

The hybris plug-in has been developed for Toys “R” Us (www.toysrus.co.uk) in partnership with Neoworks, hybris’ specialist ecommerce solutions partner. Neoworks has been responsible for integrating the hybris B2C Commerce platform for the retailer as part of its multichannel strategy in the UK.

Toys “R” Us delivers its stock figures directly from the mainframe each morning, and Neoworks processes these through hybris B2C Commerce in order to deliver three feeds directly to GLS. The first provides up to date details on the locations of stores in the UK, opening times, and other store information. The second confirms the product catalogue available through GLS, and the third is an update of prices and availability of products.

Will White, Head of eCommerce at Toys “R” Us, said: “The hybris plug-in allows us to maximize the Google Local Shopping service by ensuring that information available to customers is always up to date. We are particularly targeting customers who use mobiles to research and locate products, offers and availability of stock. This is an enhancement to our Click & Collect service putting our online customers in touch with our stores to locate and purchase products quickly and easily.”

hybris and Neoworks have further developed the GLS plug-in feature as a built-in function of the new version of the hybris B2C Commerce stack, which is due to be launched in December 2011.

Ariel Luedi, CEO at hybris: “The Google Local Shopping plug-in is a fantastic example of how we can maximise the combined engineering and product development expertise of our own and the Neoworks team. The feature is delivering rich data that enables Toys “R” Us to connect with a broader range of customers and attract them into stores across the UK. Our next step is to roll-out this feature across other European countries.”

Originally published by Hybris

The Verge Year in Review

Posted: December 28, 2011 by FMstereo in Android, Apple, Gaming, General, Google, Market Trends, News, Tech

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2011 was a year of incredible highs and incredible lows. We say that every year, of course, but 2011 felt different: many staffers at The Verge would argue that it’s been the craziest, most drama-filled twelve months in their careers. Trying to neatly wrap up a full year of amazing products, blockbuster acquisitions (and would-be acquisitions), power shifts, and industry-changing announcements into a single article is an enormously challenging task, but let’s give it a shot — and let’s take a quick glance at some of the headlines we’re expecting in the year ahead.

Read the Full Article here!

Originally published by Verge Staff on December 28, 2011 01:31 pm on The Verge.

Steve Jobs video from his days at NeXT

Posted: December 1, 2011 by FMstereo in Apple, Case Studies, Tech
Steve Jobs at NeXT

Another reel of video footage of Steve Jobs is making the rounds, this one featuring Jobs during his tenure at NeXT Computer, after his ouster from Apple. The film was shot for a series called “Entrepreneurs,” and while the quality isn’t great (at least not until somebody fixes the tracking), the footage is truly fascinating. We get to see a very young Steve Jobs gardening, as well as him ensconced in the NeXT office, unveiling the Paul Rand-designed logo for the young company.

Originally published by By Laura June on November 29, 2011 05:28 pm in The Verge.

Twitter Releases Web Analytics Tool

Posted: September 13, 2011 by FMstereo in Data Analysis, News, Social Media, Tech

How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.

Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.

The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.

 

 Originally published on September 13, 2011 by Jennifer Van Grove in Mashable.

Maximise the chances of social spread.

The 12 video triggers

So then, what are these triggers, and how do they differ from one another? To be clear, a trigger is some aspect of the video that is likely to lead to sharing activity on social platforms (and beyond). Below I have listed the 12 triggers, as identified by Unruly Media on the ‘video optimiser’ checklist. Each trigger is filed under ‘mind’, ‘body’ or ‘soul’, and is accompanied by a classic example that took the web by storm. Enjoy.

BODY
FUNNY… ROFL!

Humour is notoriously subjective: will your audience be tickled by a witty quip or a banana slip? Parody or farce? Either way, a top-notch ‘pay-off’ is a must-have.

Example: Toyota – “Swagger Wagon”

HOT… SEXY!

This one’s a slippery pole, ranging from booty-shaking through to celebrity upskirts and full blown sex tapes. Approach with caution: this is hot stuff. Misjudge your target audience and you’ll get your fingers burnt.

Example: Agent Provocateur – “Kylie”

SHOCKING… OMG!

As a species we find disturbing content strangely compelling. There’s a certain thrill in being ‘frightened’ by the unexpected and the ghastly. Hence the popularity of car-crash TV and hard-hitting road safety ads.

Example: Carlsberg – “Carlsberg and Mentos”

MIND
UNBELIEVABLE … AWSM!

Has to be seen to be believed. Brilliantly done stop-motion sequences, people performing on the edge of what’s humanly possible, creative teams pushing the boundaries of human & technological achievement.

Example: Gillette – “Federer Trick Shot”

CONTROVERSIAL… GENIUS!/F****** S***

Love it or hate it? Some videos divide opinion and split the online community into opposing and vociferous factions. Not for the faint of heart. You’ll need to be prepared to stand your ground.

Example: Bud – “9/11”

GLEEKY… COOL!

This is brain-food for aficionados. Could be the unboxing of a limited edition game for Xbox fans, a Jen Aniston meta-viral for meme fiends, or Sue Sylvester voguing for Glee fans.

Example: Blendtec’s Will it Blend? – “iPad”

ILLUMINATING… FIRST!

Will open your mind and rock your head. Unveilings, Sneak peeks, breaking news. Eye-opening facts, trends or technology. Useful as well as entertaining. Guaranteed to make your synapses tingle or your money back.

Example: TFL – “Awareness Test”

RANDOM… WTF?

Confounded, surprised? Bewildered? Random clips often involve a verbal, visual, or conceptual non-sequitur that is as funny as it is bewildering. Why is that gorilla playing the drums? I Like Turtles? You bet we do!

Example: Cadbury’s – “Gorilla”

ZEITGEIST

Does this video ride the crest of a current meme or develop a current news story? Does it capture the public mood or celebrate a public holiday? Timing is everything. Yesterday is nothing.

Example: Volkswagen – “The Force”

SOUL
CUTE… AWWW!

Sneezing pandas, laughing babies, fainting kitties, these are the videos that melt our hearts.

Example: Evian – “Roller Babies”

UPLIFTING … YAY! I love this!

Want to escape the tedium of everyday life? Bring a smile to the faces of fed-up friends? For a shot of Feel Good factor 40, look no further. Flash mobs, group dances, good causes tend to coalesce around this trigger.

Example: Alphabet Photography – “Hallelujah Chorus”

MOVING… WOW. Made me cry.

These videos are intense, with the power to evoke strong emotions: hope, pride, faith, nostalgia, love, anticipation. The best ones give us goose bumps, uplift our souls, and renew our faith in humanity.

Example: Pantene – “Extraordinary”

Posted 04 August 2011 12:34pm by Chris Lake E-consultancy

Like two knights jostling for the hand of a fair maiden, both Facebook and Google appear to be courting the graces of Skype. A source close to Facebook recently told Reuters that CEO Mark Zuckerberg is thinking about buying Skype outright, as part of a deal that could be worth $3 to $4 billion. A second source, meanwhile, claimed that both Facebook and Google are more interested in forming a joint venture with the teleconferencing company, which has yet to issue an IPO. With discussions still in a nascent stage, both suitors are playing their cards close to their chests, while Skype, rather coyly, has declined to comment on the speculation. At this point, details are still hazy and rumor-infused, though it’s certainly not shocking to hear these kinds of murmurs buzzing around. Skype’s been integrating Facebookmore deeply into its software for a while now and has gradually branched out to Android, as well (albeit with mixed results). Both Facebook and Google would also stand to benefit from Skype’s millions of usersand all the targeted advertising potential they’d offer. Until we receive more substantiated reports, however, all discussions of possible unions remain restricted to the realm of conjecture.
Originally posted by Amar Toor  posted May 5th 2011 at 6:49AM

Mozilla has just released Firefox 4, and in less than a day clocked more than twice the downloads Microsoft boasted about after the release of Internet Explorer 9.

Now website analytics company StatCounter says Mozilla’s new browser has already taken 1.95 percent of the worldwide Internet browser market.

In contrast, StatCounter adds, Internet Explorer 9 has taken only 0.87 percent of the worldwide browser market a week after its debut.

And as you can tell from the screenshot above, not only Firefox 4 but also the recently released Opera 11 browser has a steady lead over IE9 at this point.

Worth noting: Internet Explorer 9 isn’t compatible with Windows XP, ageing operating system that was released ten years ago but still has an enormous user base around the world.

When all versions of each browser are taken into account, IE still leads the global market with 45 percent, followed by Firefox with 30 percent and Chrome with 17 percent, StatCounter says. The web analytics company recently reported that Firefox overtook IE to become the number one browser in Europe for the first time in December 2010.

In the US, IE (all versions combined) leads the market with an even bigger margin: 48 percent, followed by Firefox at 26 percent and Chrome at 14 percent.

StatCounter says its Global Stats numbers are based on aggregate data collected on a sample exceeding 15 billion page views per month from a network of more than three million websites.

Originally published in TechCrunch on 23rd March 2011.