Posts Tagged ‘hybris’

Non-profit organisation the eCommerce Foundation has today launched a free e-commerce benchmarking tool that aims to help businesses compare activity with competitors anonymously – and for free. 

The benchmark’s website takes the shape of a straightforward questionnaire, intended for B2B or B2C merchants and retailers.

Created in collaboration with software company hybris and product information specialist Unic, this is the first global initiative of the eCommerce Foundation.

To take part, simply visit the website, answer some questions and you’ll be given direct feedback on over 100 e-commerce KPIs.

You’ll then be presented with a report that covers four key areas:

  • Website: this relates to website traffic and its sources, conversion ratios, page views, bounce rate and visit length.
  • Financial: average transaction costs, ICT costs, fulfilment costs per order and budget allocations.
  • Internal Organisation: takes into consideration the positioning of the e-commerce department within the organisation, number of fulltime equivalents (FTE) per position and such.
  • Innovation: focus points for innovation, innovation plans and innovation budget allocation.

The foundation says that this provides participants with instant access to detailed information that is relevant to decision making at a board level.

These results can then be used to create a more accurate roadmap with targets that should help businesses to improve overall online performance, including stronger results.

As participants are able to enter the required data via a non-company address to ensure entire anonymity, each benchmark that enters the system is manually checked to detect any false data that might have been submitted and to ensure the benchmark remains true as possible.

Professor Cor Molenaar from Erasmus University and one of the eCommerce Foundation’s key supporters explained that retailers are understandably reticent about disclosing business critical data.

This has acted as a barrier to entry of any previous industry benchmarking tools, but security of data is paramount.”

Though this project seems to be fairly US-focused, this could prove to be a useful benchmarking tool for e-commerce businesses, though will become more so as participants grow. The only trouble will be policing it, since even manual checks can’t catch every mistake – purposeful or otherwise.

 Originally published by Vikki Chowney – E-consultancy
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… pioneering initiative paves the way for retail revolution …

hybris, a global leader in multichannel commerce solutions, has announced the development of a new plug-in for its B2C Commerce solution, in association with the world’s leading family leisure, baby care and toy megastore, Toys “R” Us. The plug-in enables the retailer to link directly to customers searching for products through the Google Local Shopping (GLS) service with the reassurance that its product information and availability is completely up to date.

Local Shopping is a service offered by Google that is designed to bring together local stores and people who are shopping online. Retailers submit the products in their bricks and mortar stores through to Google, enabling them to reach out to customers searching for specific items, and communicating the availability and location of the product at a store close to their own location.

The hybris plug-in has been developed for Toys “R” Us (www.toysrus.co.uk) in partnership with Neoworks, hybris’ specialist ecommerce solutions partner. Neoworks has been responsible for integrating the hybris B2C Commerce platform for the retailer as part of its multichannel strategy in the UK.

Toys “R” Us delivers its stock figures directly from the mainframe each morning, and Neoworks processes these through hybris B2C Commerce in order to deliver three feeds directly to GLS. The first provides up to date details on the locations of stores in the UK, opening times, and other store information. The second confirms the product catalogue available through GLS, and the third is an update of prices and availability of products.

Will White, Head of eCommerce at Toys “R” Us, said: “The hybris plug-in allows us to maximize the Google Local Shopping service by ensuring that information available to customers is always up to date. We are particularly targeting customers who use mobiles to research and locate products, offers and availability of stock. This is an enhancement to our Click & Collect service putting our online customers in touch with our stores to locate and purchase products quickly and easily.”

hybris and Neoworks have further developed the GLS plug-in feature as a built-in function of the new version of the hybris B2C Commerce stack, which is due to be launched in December 2011.

Ariel Luedi, CEO at hybris: “The Google Local Shopping plug-in is a fantastic example of how we can maximise the combined engineering and product development expertise of our own and the Neoworks team. The feature is delivering rich data that enables Toys “R” Us to connect with a broader range of customers and attract them into stores across the UK. Our next step is to roll-out this feature across other European countries.”

Originally published by Hybris